TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gray
TI  - Principles of Marketing 
SN  - 9789332558472
U1  - 658.8 KOT  
PY  - 2016///
CY  - India
PB  - Pearson
N1  - Appendix 1, Appendix 2, Appendix 3, Glossary, Index
ER  -