TY  - BOOK
AU  - Eyal,Nir
TI  - Hooked: how to build habit-forming products 
SN  - 978-0-241-18483-7
U1  - 658.57 23
PY  - 2014///
CY  - London
PB  - Portfolio Penguin
KW  - New products
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references
ER  -