Einstein, Mara, <br/><br/>
Advertising :  what everyone needs to know / 
Mara Einstein. 
 - xiii, 229 pages ;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>CONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.       
<br/><br/><label>ISBN: </label>9780190625887 (cloth : alk. paper) 9780190625894 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2016038612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1