TY  - BOOK
AU  - Einstein,Mara
TI  - Advertising: what everyone needs to know 
SN  - 9780190625887 (cloth : alk. paper)
U1  - 659.1 23
PY  - 2017///]
CY  - New York
PB  - Oxford University Press
KW  - Advertising
KW  - Social aspects
N1  - Includes bibliographical references and index; CONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age
ER  -