TY  - BOOK
AU  - Newsom,Doug
AU  - Kruckeberg,Dean
AU  - Turk,Judy VanSlyke
TI  - This is PR: the realities of public relations 
SN  - 0534562639 (pbk.)
U1  - 659.2 22
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Public relations
N1  - Includes bibliographical references (p. 363-382) and index; CONTENTS : Public relations: role, origins and trends  affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies  Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View
ER  -