| 000 | 00708pam a2200217 4500 | ||
|---|---|---|---|
| 001 | 2721 | ||
| 005 | 20181127165600.0 | ||
| 008 | 880427s1989 njua b 001 0 eng | ||
| 010 | _a 88015137 | ||
| 020 | _a8120309596 | ||
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall, _c1997 |
||
| 300 |
_axix, 828 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 |
_aKeegan, Warren J. _tMultinational marketing management. |
|
| 999 |
_c2180 _d2180 |
||