| 000 | 00662cam a2200217 4500 | ||
|---|---|---|---|
| 001 | 3089 | ||
| 005 | 20181127170446.0 | ||
| 008 | 790214s1979 ilua b 001 0 eng | ||
| 010 | _a 78061188 | ||
| 020 | _a9780071105941 | ||
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora and John L. Graham. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2007. |
||
| 300 |
_axxxii, 720 p . : _bill. ; _c27 cm. |
||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 716-722. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 |
_aJohn L. Graham. _d1929- _ejoint author. |
|
| 999 |
_c2489 _d2489 |
||