| 000 | 00776cam a2200241 4500 | ||
|---|---|---|---|
| 001 | 3425 | ||
| 005 | 20181127171201.0 | ||
| 008 | 090928s2011 mauab b 001 0 eng | ||
| 010 | _a 2009039795 | ||
| 020 | _a0136107214 | ||
| 020 | _a9780136107217 | ||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 260 |
_aDelhi : _bPearson Education, _c2012. |
||
| 300 |
_axx, 683 p. : _bill., map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 999 |
_c2774 _d2774 |
||