000 00495pam a2200169 4500
001 6443
020 _a9780462099576 (pbk.) :
_c
100 1 _aMcCreadie, Karen.
245 1 0 _aLow-budget marketing for rookies /
_cKaren McCreadie.
260 _aLondon :
_bMarshall Cavendish Business,
_c2009.
300 _a176 p. :
_bill. ;
_c24 cm.
490 0 _aFor ROOKIES series.
500 _aFormerly CIP.
_5Uk.
500 _aIncludes index.
504 _aIncludes bibliographical index.
650 0 _aMarketing.
999 _c5431
_d5431