| 000 | 01048cam a2200205 4500 | ||
|---|---|---|---|
| 001 | 6868 | ||
| 010 | _a99029237 | ||
| 020 | _a053455962X (acid-free paper) | ||
| 100 | 1 | _aNewsom, Doug | |
| 245 | 1 | 0 |
_aThis is PR : _bthe realities of public relations / _cDoug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 250 | _a7th ed | ||
| 260 |
_aBelmont, CA : _bWadsworth, _cc2000 |
||
| 300 |
_axvii, 553 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 |
_aPR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility. _g _r _t |
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| 650 | 0 | _aPublic relations | |
| 700 | 1 | _aKruckeberg, Dean | |
| 700 | 1 | _aVanSlyke Turk, Judy | |
| 999 |
_c5807 _d5807 |
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