000			01570cam a2200253 4500
001			7097
005			20181127182908.0
008			070501s2007 cau b 000 0 eng
010			_a 2007928091
020			_a9781412911771 (hardcover)
082	0	0	_a303.3/8 _222
100			_aDonsbach, Wolfgang _b _c _d _eeditor _q
245	0	0	_aHandbook of public opinion research / _cedited by Wolfgang Donsbach, Michael W. Traugott.
260			_aThousand Oaks, CA : _bSAGE, _c2008.
300			_axx, 618 p. ; _c25 cm.
504			_aIncludes bibliographical references.
505			_aI: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application. _g _r _t
520			_aAn indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
650		0	_aPublic opinion polls.
650		0	_aPublic opinion.
700	1		_aDonsbach, Wolfgang, _d1949-
700	1		_aTraugott, Michael W.
999			_c6024 _d6024