| 000 | 01253cam a2200253 4500 | ||
|---|---|---|---|
| 001 | 7198 | ||
| 005 | 20181127183129.0 | ||
| 008 | 041007s2005 mau b 001 0 eng | ||
| 010 | _a 2004023600 | ||
| 020 | _a1591391237 (hardcover : alk. paper) | ||
| 082 | 0 | 0 |
_a658.4/012 _222 |
| 100 | 1 | _aMcGrath, Rita Gunther. | |
| 245 | 1 | 0 |
_aMarketBusters : _b40 strategic moves that drive exceptional business growth / _cRita Gunther McGrath, Ian C. MacMillan. |
| 246 | 3 | _aMarket busters | |
| 246 | 3 | 0 | _a40 strategic moves that drive exceptional business growth |
| 260 |
_aBoston : _bHarvard Business School Press, _cc2005. |
||
| 300 |
_aviii, 264 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 237-244) and index. | ||
| 505 | 0 | _aMarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. | |
| 650 | 0 |
_aCustomer relations _xManagement _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aStrategic planning _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aMacMillan, Ian C., _d1940- |
|
| 999 |
_c6124 _d6124 |
||