000			01576nam a2200205 4500
001			7203
005			20181127183132.0
010	0	0	_a
020	0	0	_a1844800873
090	0	0	_a658.4
100	0	0	_aCole, G A
245	0	0	_aStrategic management theory and practice / _b _cG A Cole. _h
250	0	0	_a2 nd
260	0	0	_aLondon : _bThomson learning, _c1997.
300	0	0	_aVII, 247p. : tab. ; 25cm.
505			_aPART I: THE KNOWLEDGE BASE OF STRATEGIC MANAGEMENT.1. Strategic management: the concept.2. Defining purpose, goals and objectives.3. Assessing the environment.4. Competitive advantage.5. Forecasting the future.6. Formulating a strategy.7. Implementing strategy: an overview.8. Business plans.9. The international dimensions of strategy.10. Organisation culture and strategic management.11. Managing change and innovation.12. Managing quality.13. The role of the marketing function in strategic management.14. The role of personnel in strategic management.15. Measuring strategic performance.16. Strategic management: a concluding model.PART II: THE WORKBOOK.Questions and Scenarios on Aspects of Strategic Management.PART III: CASES.Marks and Spencer; British Airways; The Rover Group; Oxfam; Nuclear Electric; British Petroleum; Hanson; British Biotech; P & O Ferries; Toyota Manufacturing UK Ltd; Railtrack; easyJet; Universities Superannuation Scheme; Ethical Financial; Legal and General; BAA; Formula One; Water Services Association. _g _r _t
650	0	0	_aManagement _x
650	0	0	_aManagement strategic _x
999			_c6128 _d6128