000 01681cam a2200253 4500
001 7212
005 20181127183145.0
008 050316s2006 njua b 001 0 eng
010 _a 2005045936
020 _a0131542745
082 0 0 _a658.4/012
_222
100 1 _aBarney, Jay B.
245 1 0 _aStrategic management and competitive advantage :
_bconcepts and cases /
_cJay B. Barney, William S. Hesterly.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2006.
300 _axvi, 368 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 _aBrief Contents Part 1: THE TOOLS of STRATEGIC ANALYSIS CHAPTER 1: What Is Strategy and the Strategic Management Process? 2 CHAPTER 2: Evaluating a Firm's External Environment 28 CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows User End-of-Part 1 Cases PC 1-1 Part 2: BUSINESS-LEVEL STRATEGIES CHAPTER 4: Cost Leadership 102 CHAPTER 5: Product Differentiation 130 End-of-Part 2 Cases PC 2-1 Part 3: CORPORATE STRATEGIES CHAPTER 6: Vertical Integration 162 CHAPTER 7: Corporate Diversification 188 CHAPTER 8: Organizing to Implement Corporate Diversification 220 CHAPTER 9: Strategic Alliances 248 CHAPTER 10: Mergers and Acquisitions 276 CHAPTER 11: International Strategies 306 End-of-Part 3 Cases PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Company Index 355 Name Index 359 Subject Index
_g
_r
_t
650 0 _aBusiness planning.
650 0 _aCompetition.
650 0 _aIndustrial management.
650 0 _aStrategic planning.
700 1 _aHesterly, William S.
999 _c6137
_d6137