000 01629pam a2200253 4500
001 7215
005 20181127183148.0
008 070105s2007 enka b 001 0 eng
020 _a0333992962 (hbk.)
020 _a0333992970 (pbk.)
020 _a9780333992968 (hbk.)
020 _a9780333992975 (pbk.)
082 0 4 _a658.4012
_222
100 1 _aCashian, Paul.
245 1 0 _aEconomics, strategy and the firm /
_cPaul Cashian.
260 _aBasingstoke ;
_aNew York :
_bPalgrave Macmillan,
_c2007.
300 _axi, 341 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [336]-338) and index.
505 _aCONTENTS: Economics, Strategy and the Firm -- The Economist's Firm -- Extensions of the Economist's Model of the Firm -- Costs, Revenues and Profit -- Transaction Costs -- Management Costs -- Resource Based Theory of the Firm -- Game Theory and the Behavior of Firms -- Firms and Competitive Behavior -- Firms and Cooperative Behavior -- Environmental Analysis -- The Economist's Perspective -- Environmental Analysis -- The Strategist's Perspective -- Competition Policy -- Competition Policy in Action.
_g
_r
_t
520 _aDraws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfill their corporate goals. This book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behavior of organizations. It is suitable for intermediate undergraduates.
650 0 _aBusiness planning.
650 0 _aStrategic planning.
999 _c6140
_d6140