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082			_a302.23 _b _2
100	1		_aKung, Lucy.
245	1	0	_aInside the BBC and CNN : _bmanaging media organisations / _cLucy Kung-Shankleman.
260			_aLondon ; _aNew York : _bRoutledge, _c2000.
300			_aviii, 245 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [233]-238) and index.
505			_a1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's changing environmental context -- 3. The mass paradigm fragments: The changing nature of the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own words -- 10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process and strategic options at CNN -- 12. A special case? Why media organisations need managing differently. _g _r _t
520			_aThis volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy.
610	2	0	_aBritish Broadcasting Corporation.
610	2	0	_aCable News Network.
610	2	4	_aBritish Broadcasting Corporation.
610	2	4	_aCable News Network.
650		0	_aBroadcasting _zGreat Britain.
650		0	_aBroadcasting _zUnited States.
999			_c6217 _d6217