| 000 | 01824nam a2200265 4500 | ||
|---|---|---|---|
| 001 | 7489 | ||
| 003 | OCoLC | ||
| 005 | 20181127183728.0 | ||
| 008 | 020610s2002 enka b 001 0 eng d | ||
| 020 | _a1861529805 | ||
| 100 | 1 |
_aGrundy, Tony, _d1954- |
|
| 245 | 1 | 0 |
_aBe your own strategy consultant : _bdemystifying strategic thinking / _cTony Grundy & Laura Brown |
| 250 | _a1st ed | ||
| 260 |
_aLondon : _bThomson Learning, _c2002 |
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| 300 |
_axii, 447 p. : _bill. ; _c23 cm |
||
| 504 | _aIncludes bibliographical references (p. 439-441) and index | ||
| 505 |
_aPART ONE - DEMYSTIFYING STRATEGIC THINKING.1. Introduction - And a Story of Strategic Thinking.PART TWO - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic Analysis (1) - The External Environment.3. Demystifying Strategic Analysis (2) - Strategic Positioning.4. Creative Options and Breakthrough Strategic Choice.5. Demystifying Implementation.6. Valuing Strategic Thinking (1) - The Academics.7. Valuing Strategic Thinking (2) - The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort.9. Case Study - Creating Improved Service at Marks & Spencer.10. Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11. Strategic Behaviour and the Strategy Process.12. Becoming Your Own Strategy Consultant.13. Managing a Strategic Project.14. Conclusion - Everyday Strategic Planning. _g _r _t |
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| 520 | _aThis comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. | ||
| 650 | 0 | _aOrganizational change | |
| 650 | 0 | _aProject management | |
| 650 | 0 | _aStrategic planning | |
| 650 | 0 |
_aStrategic planning _vCase studies |
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| 700 | 1 | _aBrown, Laura | |
| 999 |
_c6402 _d6402 |
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