| 000 | 01665cam a2200325 4500 | ||
|---|---|---|---|
| 001 | 7758 | ||
| 005 | 20181127184311.0 | ||
| 008 | 151014s2015 cau b 001 0 eng | ||
| 010 | _a 2015039344 | ||
| 020 | _a9789351506430 (pbk. : alk. paper) | ||
| 020 | _z9789351506423 (epub) | ||
| 020 | _z9789351506447 (ebook) | ||
| 082 | 0 | 0 |
_a302.2/072 _223 |
| 100 | 1 |
_aMytton, Graham, _eauthor. |
|
| 240 | 1 | 0 | _aHandbook on radio and television audience research |
| 245 | 1 | 0 |
_aMedia audience research : _ba guide for professionals / _cGraham Mytton, Peter Diem, Piet Hein van Dam. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aThousand Oaks, California : _bSAGE Publications, Inc., _c[2016] |
|
| 300 |
_axvi, 281 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aRevision of author's Handbook on radio and television audience research. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 |
_aIntroduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. _g _r _t |
||
| 520 | _aThe only comprehensive training book on conducting research into all forms of media. | ||
| 650 | 0 |
_aMass media _xResearch _xMethodology. |
|
| 700 | 1 |
_aDam, Piet Hein van, _d1967- _eauthor. |
|
| 700 | 1 |
_aDiem, Peter, _d1937- _eauthor. |
|
| 999 |
_c6657 _d6657 |
||