000 02290cam a2200325 4500
001 7920
005 20181127184655.0
008 120626r20132008nyua b 001 0 eng d
020 _a1591842697
_q(pbk.)
020 _a1591843065
_q(hc.)
020 _a9781591842699
_q(pbk.)
020 _a9781591843061
_q(hc.)
082 0 4 _a658.403
_bR6287
100 1 _aRoam, Dan
245 1 4 _aThe back of the napkin :
_bsolving problems and selling ideas with pictures /
_cDan Roam
246 3 0 _aSolving problems and selling ideas with pictures
250 _aExpanded edition
264 1 _aNew York, New York :
_bPortfolio/Penguin,
_c2013
264 4 _c2008
300 _axv, 284 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index
505 0 _aMachine generated contents note: part. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2. Which Problems, Which Pictures, and Who is ""We""? -- 3. Gamble We Can't Lose: The Four Steps of Visual Thinking -- part. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4. No Thanks, Just Looking -- 5. The Six Ways of Seeing -- 6. The Sqvid: A Practical Lesson in Applied Imagination -- 7. Frameworks for Showing -- part. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8. Showing and the Visual Thinking MBA -- 9. Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10. How Many are Buying? Pictures That Solve a How Much Problem -- 11. Where is Our Business? Pictures That Solve a Where Problem -- 12. When Can We Fix Things? Pictures That Solve a When Problem -- 13. How Can We Improve Our Business? Pictures That Solve a How Problem -- 14. Why Should We Even Bother? Pictures That Solve a Why Problem -- part. IV Selling Ideas -- It's Showtime -- 15. Everything I Know About Business I Learned In Show-And-Tell -- 16. Drawing Conclusions
650 0 _aCreative ability in business
650 0 _aManagement
_xAudio-visual aids
650 0 _aProblem solving
_xAudio-visual aids
650 0 _aVisualization
999 _c6807
_d6807