| 000 | 01139cam a2200277 4500 | ||
|---|---|---|---|
| 001 | 8338 | ||
| 005 | 20181127185655.0 | ||
| 008 | 080520s2009 nyua b 001 0 eng | ||
| 010 | _a 2008021757 | ||
| 020 | _a0203895347 (e-book) | ||
| 020 | _a0415960584 (hardback : alk. paper) | ||
| 020 | _a0415960592 (pbk. : alk. paper) | ||
| 020 | _a9780203895344 (e-book) | ||
| 020 | _a9780415960588 (hardback : alk. paper) | ||
| 020 | _a9780415960595 (pbk. : alk. paper) | ||
| 082 | 0 | 0 |
_a302.23 _222 |
| 100 | 1 | _aTurow, Joseph. | |
| 245 | 1 | 0 |
_aMedia today : _ban introduction to mass communication / _cJoseph Turow. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2009. |
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| 300 |
_axxxii, 679 p. : _bill. (chiefly col.) ; _c28 cm. + _e1 DVD-ROM (4 3/4 in.) |
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| 504 | _aIncludes bibliographical references (p. 662-666) and index. | ||
| 505 |
_aCONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations. _g _r _t |
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| 650 | 0 | _aMass media. | |
| 999 |
_c7202 _d7202 |
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