000			03200cam a2200289 4500
001			8352
005			20181127185716.0
008			101028s2012 caua b 001 0 eng
010			_a 2010045885
020			_a1412977827 (pbk.)
020			_a9781412977821 (pbk.)
082	0	0	_a303.3/75 _222
100	1		_aJowett, Garth
245	1	0	_aPropaganda & persuasion / _cGarth S. Jowett, Victoria O'Donnell.
246	3		_aPropaganda and persuasion
250			_a5th ed.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2012.
300			_axxx, 432 p. : _bill. ; _c23 cm.
500			_aRev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th ed. 2006.
504			_aIncludes bibliographical references and indexes.
505			_aCONTENTS: Preface to the First EditionPreface to the Second EditionPreface to the Third EditionPreface to the Fourth EditionPreface to the Fifth EditionAcknowledgments1. What is Propaganda, and How does it Differ From Persuasion Propaganda Defined Jowett and O'Donnell's Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication A Model of Propaganda Propaganda and Persuasion Rhetorical Background and the Ethics of Persuasion Propaganda as a Form of Communication2. Propaganda through the Ages Ancient Greece and Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War3. Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Advertising: The Ubiquitous Propaganda Propaganda and the Internet: The Power of Rumor4. Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Research in Propaganda and Persuasion The Influence of the Media Summary5. Propaganda and Psychological Warfare World War I and the Fear of Propaganda The Interwar Years, 1920 to 1939 World War II Post-World War II Conflicts The 1991 Gulf War: Mobilization of World Public Opinion The Cold War, 1945 to 19986. How to Analyze Propaganda The Ideology and Purposeof the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation7. Propaganda in Action Women and War: Work, Housing, and Child Care Smoking and Health: Corporate Propaganda Versus Public Safety Big Pharma: Marketing Disease and Drugs Pundits for Hire: The Pentagon Propaganda Machine8. How Propaganda Works in Modern Society A Model of the Process of Propaganda The Process of Propaganda GeneralizationsReferencesAuthor IndexSubject IndexAbout the Authors _g _r _t
650		0	_aPersuasion (Psychology)
650		0	_aPropaganda.
700	1		_aJowett, Garth. _tPropaganda and persuasion.
700	1		_aO'Donnell, Victoria.
999			_c7216 _d7216