| 000 | 01077cam a2200277 4500 | ||
|---|---|---|---|
| 001 | 8433 | ||
| 005 | 20181127185926.0 | ||
| 008 | 161104s2017 nyu b 001 0 eng | ||
| 010 | _a 2016038612 | ||
| 020 | _a9780190625887 (cloth : alk. paper) | ||
| 020 | _a9780190625894 (pbk. : alk. paper) | ||
| 020 | _z9780190625900 (pdf) | ||
| 020 | _z9780190625917 (ebook) | ||
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aEinstein, Mara, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising : _bwhat everyone needs to know / _cMara Einstein. |
| 264 | 1 |
_aNew York : _bOxford University Press, _c[2017] |
|
| 300 |
_axiii, 229 pages ; _c22 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 |
_aCONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age. _g _r _t |
||
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aAdvertising. | |
| 999 |
_c7292 _d7292 |
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