000			01395cam a2200241 4500
001			8567
005			20181127190248.0
008			030318s2004 caua b 001 0 eng
010			_a 2003104097
020			_a0534562639 (pbk.)
082	0	0	_a659.2 _222
100	1		_aNewsom, Doug.
245	1	0	_aThis is PR : _bthe realities of public relations / _cDoug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
250			_a8th ed.
260			_aBelmont, CA : _bWadsworth/Thomson Learning, _cc2004.
300			_axii, 418 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 363-382) and index.
505			_aCONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View. _g _r _t
650		0	_aPublic relations.
700	1		_aKruckeberg, Dean.
700	1		_aTurk, Judy VanSlyke.
999			_c7421 _d7421