000 01346cam a2200229 4500
001 8591
008 990802s1999 enka b 001 0 eng d
020 _a0340596856 (pbk.)
020 _a0340731931
082 0 4 _a302.2
_221
100 _aDeacon, David.
_b
_c
_d
_eeditor
_q
245 0 0 _aResearching communications :
_ba practical guide to methods in media and cultural analysis /
_cDavid Deacon ... [et al.]
260 _aLondon :
_bArnold ;
_aNew York :
_bOxford University Press,
_c1999
300 _ax, 427 p. :
_bill. ;
_c25 cm
504 _aIncludes bibliographical references (p. [402]-415) and index
505 0 _aCONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index
650 0 _aCommunication
650 0 _aCommunication
_xResearch
650 0 _aMass media
700 1 _aDeacon, David
999 _c7444
_d7444