000			01505nam a2200217 4500
001			8629
005			20181127190414.0
020	0	0	_a9780409322644
090	0	0	_a343
100	0	0	_aClarke, Bruce R .
245	0	0	_aMarketing and the law / _b _cBruce R Clarke; Brendan Sweeney _h
250	0	0	_a3rd ed.
260	0	0	_aSydney : _bLexisNexis, _c2006.
300	0	0	_aviii, 644 pages ; 25 cm
500			_aPrevious edition: 2005.
505			_aCONTENTS : Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising. _g _r _t
520			_aExamines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products.
650	0	0	_aAustralia. _x
650	0	0	_aMarketing -- Law and legislation -- Australia. _x
650	0	0	_aMarketing -- Law and legislation. _x
999			_c7479 _d7479