000			01586pam a2200277 4500
001			8670
003			Uk
005			20181127190505.0
008			091030s2011 njuabf b 001 0 eng d
020			_a0470505745 (pbk.) : _c44.99
020			_a9780470505748 (pbk.) : _c44.99
082	0	4	_a658.84 _222
100	1		_aKotabe, Masaaki.
245	1	0	_aGlobal marketing management / _cMasaaki Kotabe and Kristiaan Helsen.
250			_a5th ed., International student version.
260			_aHoboken, N.J. : _bWiley, _cc2011.
300			_axxiii, 717 p., [12] p. of plates : _bill., maps ; _c28 cm.
500			_aFormerly CIP. _5Uk.
500			_aPrevious ed.: 2007.
504			_aIncludes bibliographical references and index.
505			_aCONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet. _g _r _t
650		0	_aExport marketing _xManagement.
650		0	_aInternational business enterprises _xManagement.
700	1		_aHelsen, K.
999			_c7514 _d7514