000 01891cam a2200265 4500
001 8715
003 OCoLC
005 20181127190557.0
008 941005s1995 iluab b 001 0 eng
010 _a94038592
020 _a025614138X (recycled paper)
020 _a025616553X (International student ed. : recycled paper)
082 0 0 _a658/.049
_220
100 1 _aBartlett, Christopher A.,
_d1943-
245 1 0 _aTransnational management :
_btext, cases, and readings in cross-border management /
_cChristopher A. Bartlett, Sumantra Ghoshal.
250 _a2nd ed.
260 _aChicago :
_bIrwin,
_cc1995.
300 _ax, 880 p. :
_bill., maps ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _aCONTENTS : Expanding Abroad: Motivations, Means, and Mentalities 2: Understanding the International Context: Responding to Conflicting Environmental Forces 3: Developing Transnational Strategies: Building Layers of Competitive Advantage 4: Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management 6: Engaging in Cross Border Collaboration: Managing across Corporate Boundaries 7: Implementing the Strategy: Building Multidimensional Capabilities 8: The Future of the Transnational: An Evolving Global Role
_g
_r
_t
520 _aFocuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. This book also provides a framework of the interplay between the multinational corporation, the countries in which it does business, and the environment in which it operates.
650 0 _aInternational business enterprises
_xManagement.
700 1 _aGhoshal, Sumantra.
999 _c7552
_d7552