000 02061cam a2200253 4500
001 1194
003 OCoLC
005 20181127162900.0
008 061016s2007 enka b 001 0 eng
020 _a0132304619 (hbk.)
020 _a9780132304610 (hbk.)
100 1 _aLaudon, Jane Price.
245 1 0 _aManagement information systems :
_bmanaging the digital firm /
_cJane P. Laudon and Ken Laudon.
250 _a10th ed.
260 _aNew Delhi :
_bPearson/Prentice Hall,
_c2007.
300 _a731 p. :
_bill. ;
_c29 cm.
500 _aPrevious ed.: 2005.
504 _aIncludes bibliographical references and index.
505 0 _aInformation systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- Analyzing business processes for an enterprise system -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the Internet, and wireless technology -- Securing information systems -- Creating a new Internet business -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge -- Enhancing decision making -- Designing an enterprise information portal -- Building systems -- Project management: establishing the business value of systems and managing change -- Managing global systems -- Redesigning business processes for Healthlite Yogurt Company.
520 _aThe authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
650 0 _aManagement information systems
_vProgrammed instruction.
650 0 _aManagement information systems.
700 1 _aLaudon, Kenneth C.,
_d1944-
999 _c840
_d840