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Media literacy / W. James Potter.

By: Material type: TextPublication details: Thousand Oaks : Sage Publications, c1998.Description: xxxi, 406 p. : ill. ; 24 cmISBN:
  • 0761909257 (cloth : acid-free paper)
  • 0761909265 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 302.23 21
Contents:
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 302.23 POT Available 30010804
Total holds: 0

Includes bibliographical references and index.

INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.

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