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Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.Description: xvi, 368 p. : col. ill. ; 26 cmISBN:
  • 0131542745
Subject(s): DDC classification:
  • 658.4/012 22
Contents:
Brief Contents Part 1: THE TOOLS of STRATEGIC ANALYSIS CHAPTER 1: What Is Strategy and the Strategic Management Process? 2 CHAPTER 2: Evaluating a Firm's External Environment 28 CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows User End-of-Part 1 Cases PC 1-1 Part 2: BUSINESS-LEVEL STRATEGIES CHAPTER 4: Cost Leadership 102 CHAPTER 5: Product Differentiation 130 End-of-Part 2 Cases PC 2-1 Part 3: CORPORATE STRATEGIES CHAPTER 6: Vertical Integration 162 CHAPTER 7: Corporate Diversification 188 CHAPTER 8: Organizing to Implement Corporate Diversification 220 CHAPTER 9: Strategic Alliances 248 CHAPTER 10: Mergers and Acquisitions 276 CHAPTER 11: International Strategies 306 End-of-Part 3 Cases PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Company Index 355 Name Index 359 Subject Index
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 658.4 BAR Available 30010987
Total holds: 0

Includes bibliographical references and index.

Brief Contents Part 1: THE TOOLS of STRATEGIC ANALYSIS CHAPTER 1: What Is Strategy and the Strategic Management Process? 2 CHAPTER 2: Evaluating a Firm's External Environment 28 CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows User End-of-Part 1 Cases PC 1-1 Part 2: BUSINESS-LEVEL STRATEGIES CHAPTER 4: Cost Leadership 102 CHAPTER 5: Product Differentiation 130 End-of-Part 2 Cases PC 2-1 Part 3: CORPORATE STRATEGIES CHAPTER 6: Vertical Integration 162 CHAPTER 7: Corporate Diversification 188 CHAPTER 8: Organizing to Implement Corporate Diversification 220 CHAPTER 9: Strategic Alliances 248 CHAPTER 10: Mergers and Acquisitions 276 CHAPTER 11: International Strategies 306 End-of-Part 3 Cases PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Company Index 355 Name Index 359 Subject Index

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