Strategic management : cases / Fred R. David
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Edition: 10th edDescription: xxx, 432 p. : ill., maps ; 26 cmISBN: - 0131503472
- 658.4/012 22
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Includes bibliographical references
This tenth edition of Strategic Management Cases offers a practitioner-oriented perspective; focuses on skill- building in all major areas of strategy formation, implementation, and evaluation; and contains the most up- to-date compilation of cases available. The 43 featured cases include Verizon, Nextel, American Airlines, E-Bay, Wal-Mart, Target, Mandalay Resort Group, First Reliance Bank, Revlon, and many more companies. For consultants and other strategic planners