Consumer economics : issues and behaviors / Elizabeth B. Goldsmith
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Edition: 1st edDescription: xvii, 461 p. : ill. ; 27 cmISBN: - 0130989746
- 339.4
- TX335
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RTC Library Main opac | Main TEST | 339.4 GOL | Available | 30011938 |
Includes bibliographical references and index
Ch.1 Consumers in a Changing World -- Ch.2 The Consumer Movement -- Ch.3 Consumer Theories and Developing a Model -- Ch.4 Consumer Responsibilities, Redress and Law -- Ch.5 Government Protection, Nongovernmental Proconsumer Groups and Media -- ch.6 Buying Process, Brands and Product Development -- Ch.7 Decision Making and the Influence of Advertising -- Ch.8 Food and Beverage Issues -- Ch.9 Health and Body Issues -- Ch.10 Ownership, Safety and Repairs -- Ch.11 Being a Better Consumer of Housing and Vehicles -- Ch.12 Saving, Banking, Debt and Credit Issues -- Ch.13 Insurance and Investment Issues -- Ch.14 Identify Theft, Privacy Protection, Emerging Consumer Issues, At-Risk Consumers, and Developing a Global Perspective.