Innovation management and new product development / Paul Trott.

By:

Trott, Paul

Material type:

TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008.Edition: 4th edDescription: xxvii, 581 p. : ill. ; 25 cmISBN:

0273713159 (alk. paper)
9780273713159 (alk. paper)

Subject(s):

DDC classification:

658.5/75 22

Contents:

Part One: Innovation managementChapter One: Innovation Management: An Introduction (Rewritten & New Case Study)Chapter Two: Economics and Market AdoptionChapter Three: Managing Innovation Within Firms (Rewritten)Chapter Four: Innovation and Operations Management (R Noble)Chapter Five: Managing Intellectual propertyPart Two: Managing technology and knowledgeChapter Six: Managing Organisational Knowledge (New Case Study)Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R&D projects (New case study)Chapter Ten: Open Innovation and Technology TransferPart Three: New Product DevelopmentChapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study)Chapter Thirteen: Packaging and Product DevelopmentChapter Fourteen: New Service InnovationChapter Fifteen: Market Research and its Influence on New Product DevelopmentChapter Sixteen: Managing the New Product Development Process

Summary: This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		658.5 TRO					Available			30013592

Total holds: 0

Includes bibliographical references and index.

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

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