Amazon cover image
Image from Amazon.com

Global marketing management / Masaaki Kotabe and Kristiaan Helsen.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2011.Edition: 5th ed., International student versionDescription: xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cmISBN:
  • 0470505745 (pbk.) :
  • 9780470505748 (pbk.) :
Subject(s): DDC classification:
  • 658.84 22
Contents:
CONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 658.84 KOT Available 30013481
Total holds: 0

Formerly CIP. Uk.

Previous ed.: 2007.

Includes bibliographical references and index.

CONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet.

Royal Thimphu College || All Right Reserved