Management information systems : managing the digital firm / Jane P. Laudon and Ken Laudon.
Material type:
TextPublication details: New Delhi : Pearson/Prentice Hall, 2007.Edition: 10th edDescription: 731 p. : ill. ; 29 cmISBN: - 0132304619 (hbk.)
- 9780132304610 (hbk.)
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RTC Library Main opac | Main TEST | 658.4 LAU | Available | 30002820 |
Previous ed.: 2005.
Includes bibliographical references and index.
Information systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- Analyzing business processes for an enterprise system -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the Internet, and wireless technology -- Securing information systems -- Creating a new Internet business -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge -- Enhancing decision making -- Designing an enterprise information portal -- Building systems -- Project management: establishing the business value of systems and managing change -- Managing global systems -- Redesigning business processes for Healthlite Yogurt Company.
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.