Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 5th ed. - New Delhi : Prentice Hall, 1997 - xix, 828 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographies and indexes.
8120309596
88015137
Export marketing--Management--Case studies.
Export marketing--Management.
Global marketing management / Warren J. Keegan. - 5th ed. - New Delhi : Prentice Hall, 1997 - xix, 828 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographies and indexes.
8120309596
88015137
Export marketing--Management--Case studies.
Export marketing--Management.