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Business policy and strategy :

Business policy and strategy : concepts and readings / Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - Homewood, Ill. : R. D. Irwin, 1996. - xii, 528 p. : ill. ; 23 cm. - Irwin series in management and the behavioral sciences .

Includes bibliographical references.

ISBN: 0256016801

LCCN: 74031601

Subjects--Topical Terms:
Strategic planning.

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