International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora and John L. Graham. - 13th ed. - New York : McGraw-Hill, 2007. - xxxii, 720 p . : ill. ; 27 cm.
Includes indexes.
Bibliography: p. 716-722.
9780071105941
78061188
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora and John L. Graham. - 13th ed. - New York : McGraw-Hill, 2007. - xxxii, 720 p . : ill. ; 27 cm.
Includes indexes.
Bibliography: p. 716-722.
9780071105941
78061188
Export marketing.
International business enterprises.