Services marketing /
Balachandran, S.
Services marketing / S. Balachandran. - - Mumbai : Shroff publishers, 2011. - viii, 432 p.
9789350233580
Customer service.--
Professions --Marketing.--
Service industries --Marketing.--
Services marketing / S. Balachandran. - - Mumbai : Shroff publishers, 2011. - viii, 432 p.
9789350233580
Customer service.--
Professions --Marketing.--
Service industries --Marketing.--