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Cases in marketing management /

Cases in marketing management / Kenneth E. Clow. - New Delhi : Sage, 2012. - viii, 523 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788132110194

LCCN: 90026291

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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