Questions and answers in attitude surveys :
Schuman, Howard.
Questions and answers in attitude surveys : experiments on question form, wording, and context / Howard Schuman, Stanley Presser. - Thousand Oaks, CA : Sage Publications, c1996. - xiv, 372 p. : ill. ; 23 cm.
Originally published: San Diego : Academic Press, 1981.
Includes bibliographical references (p. 351-362) and index.
Scope and MethodQuestion Order and Response OrderOpen versus Closed QuestionsThe Assessment of No OpinionThe Fine Line between Attitudes and NonattitudesMeasuring a Middle PositionBalance and Imbalance in QuestionsThe Acquiescence QuagmirePassionate Attitudes Intensity, Centrality, and Committed ActionAttitude Strength and the Concept of CrystallizationTone of WordingSome Final Thoughts on Survey Research and Research on SurveysAppendix A: Mysteries of Replication and Non- ReplicationAppendix B: Special Sampling and Interviewing ProblemsAppendix C: Education and Information MeasuresAppendix D: Additional Items and Codes Bearing on Acquiescence
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys
0761903593 (pbk. : alk. paper)
95048479
Social sciences--Research.
Social surveys.
300/.723
Questions and answers in attitude surveys : experiments on question form, wording, and context / Howard Schuman, Stanley Presser. - Thousand Oaks, CA : Sage Publications, c1996. - xiv, 372 p. : ill. ; 23 cm.
Originally published: San Diego : Academic Press, 1981.
Includes bibliographical references (p. 351-362) and index.
Scope and MethodQuestion Order and Response OrderOpen versus Closed QuestionsThe Assessment of No OpinionThe Fine Line between Attitudes and NonattitudesMeasuring a Middle PositionBalance and Imbalance in QuestionsThe Acquiescence QuagmirePassionate Attitudes Intensity, Centrality, and Committed ActionAttitude Strength and the Concept of CrystallizationTone of WordingSome Final Thoughts on Survey Research and Research on SurveysAppendix A: Mysteries of Replication and Non- ReplicationAppendix B: Special Sampling and Interviewing ProblemsAppendix C: Education and Information MeasuresAppendix D: Additional Items and Codes Bearing on Acquiescence
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys
0761903593 (pbk. : alk. paper)
95048479
Social sciences--Research.
Social surveys.
300/.723