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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Seventh edition. - 680 pages ; 29 cm

Includes index.

ISBN: 0134151925 (alk. paper) 9780134151922 (alk. paper)

LCCN: 2015050364

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Dewey Class. No.: 658.8

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