Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - International ed., 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 720 p. : ill. (chiefly col.) ; 28 cm.
Formerly CIP. Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Includes bibliographical references and index.
0135153360 (International ed. : pbk.) : 49.99 9780135153369 (International ed. : pbk.) : 49.99
Consumer behavior.
Market surveys.
658.8342
Consumer behavior : buying, having, and being / Michael R. Solomon. - International ed., 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 720 p. : ill. (chiefly col.) ; 28 cm.
Formerly CIP. Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Includes bibliographical references and index.
0135153360 (International ed. : pbk.) : 49.99 9780135153369 (International ed. : pbk.) : 49.99
Consumer behavior.
Market surveys.
658.8342