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Hooked : how to build habit-forming products /

Eyal, Nir,

Hooked : how to build habit-forming products / Nir Eyal. - 242 pages : illustrations (black and white) ; 21 cm.

Includes bibliographical references.

ISBN: 978-0-241-18483-7 £12.99

Nat. Bib. No.: GBB4A3685 bnb

Subjects--Topical Terms:
New products--Psychological aspects.
Consumer behavior.

Dewey Class. No.: 658.57

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