This is PR : (Record no. 5807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01048cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6868 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99029237 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053455962X (acid-free paper) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug |
| 245 10 - TITLE STATEMENT | |
| Title | This is PR : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc. | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, CA : |
| Name of publisher, distributor, etc. | Wadsworth, |
| Date of publication, distribution, etc. | c2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 553 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility. |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean |
| Personal name | VanSlyke Turk, Judy |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 27/11/2018 | 10684 | 659.2 NEW | 30010576 | 27/11/2018 | 27/11/2018 | Main |