Public relations writing : (Record no. 5984)

MARC details
000 -LEADER
fixed length control field 02576cam a2200253 4500
001 - CONTROL NUMBER
control field 7049
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181127182817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040816s2005 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412905516 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Treadwell, D. F.
Fuller form of name (Donald Francis)
245 10 - TITLE STATEMENT
Title Public relations writing :
Remainder of title principles in practice /
Statement of responsibility, etc. Donald Treadwell, Jill B. Treadwell.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 517 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Chapter 1. Theoretical Influences on Public Relations Writing -- Chapter 2: Sending the Message: Writing for Style, Flow, and Credibility -- Chapter 3: Ethical Influences on Public Relations Writing -- Chapter 4: Cultural Influences on Public Relations Writing -- Chapter 5: Research Influences on Public Relations Writing -- Chapter 6: Legal Influences on Public Relations Writing -- Chapter 7: Design Influences on Public Relations Writing -- Chapter 8: From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios -- Chapter 9: Out of Your Control...or is it?: Newswriting for the Press -- Chapter 10: Under Your Control: Features and Newsletters -- Chapter 11: Let's Hear It: Writing for Broadcast, Scripts, and Speeches -- Chapter 12: When the News Isn't Good: Crisis Messages -- Chapter 13: The Multipurpose Medium: Writing for the Web -- Chapter 14: Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs -- Chapter 15: Persuasion for Individual Action: Direct Mail, Brochures, and Proposals -- Chapter 16: High-Profile Projects: Annual Reports, Events, and Exhibitions -- Appendix A: The Value of Editing -- Appendix B: Public Relations Society of America (PRSA) Code of Ethics -- Appendix C: Research Methods for Public Relations Writing -- Appendix D: Production Issues -- Appendix E: Grammar and Style -- Glossary -- Index -- About the Authors
Miscellaneous information
Statement of responsibility
Title
520 ## - SUMMARY, ETC.
Summary, etc. Guides students from the basic foundations of public relations writing-research, planning, organizational culture, law, and design-through the production of actual, effective public relations materials. This title focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
Topical term or geographic name entry element Public relations
General subdivision Authorship.
Topical term or geographic name entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Treadwell, Jill B.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main TEST RTC Library RTC Library Main opac 10889   659.2 TRE 30010812 27/11/2018 27/11/2018 Main
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