Thank you for arguing : (Record no. 6705)

MARC details
000 -LEADER
fixed length control field 03453cam a2200265 4500
001 - CONTROL NUMBER
control field 7809
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181127184424.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014378537
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780385347754 (pbk.)
Canceled/invalid ISBN 9780385347785 (ebk.)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heinrichs, Jay.
245 10 - TITLE STATEMENT
Title Thank you for arguing :
Remainder of title what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion /
Statement of responsibility, etc. Jay Heinrichs.
250 ## - EDITION STATEMENT
Edition statement Revised and updated edition.
Edition statement Revised paperback edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Three Rivers Press,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 408 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : Open your eyes: the invisible argument -- Offense : Set your goals: Cicero̕'s lightbulb -- Control the tense: Orphan Annie̕'s law -- Soften them up: character, logic, emotion -- Get them to like you: Eminem̕'s rules of decorum -- Make them listen: the Lincoln gambit -- Use your craft: the Belushi paradigm -- Show you care: Quintilian̕'s useful doubt -- Control the mood: the Aquinas maneuver -- Turn the volume down: the scientist̕'s lie -- Gain the high ground: Aristotle̕'s favorite topic -- Persuade on your terms: what ʺisʺ is -- Control the argument: Homer Simpson̕'s canons of logic -- Defense : Spot fallacies: the seven deadly logical sins - - Call of foul: Nixon̕'s trick -- Know whom to trust: persuasion detectors -- Find the sweet spot: more persuasion detectors -- Advanced offense : Get instant cleverness: Monty Python's treasury of wit -- Speak your audience̕'s language: the rhetorical ape -- Make them identify with your choice: the mother-in-law ruse -- Lead your tribe: Mandela's halo -- Avoid apologizing: Apple's fall -- Seize the occasion: Stalin's timing secret -- Use the right medium: the jumbotron blunder -- Advanced agreement : Give a persuasive talk: the oldest invention -- Capture your audience: the Obama identity -- Use the right tools: the Brad Pitt factor -- Run an agreeable country: rhetoric̕'s revival -- Appendices : Argument lab ; The tools ; Glossary ; Chronology.
Miscellaneous information
Statement of responsibility
Title
520 ## - SUMMARY, ETC.
Summary, etc. "Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesincluding The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todays most popular language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Debates and debating.
Topical term or geographic name entry element Persuasion (Rhetoric)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main TEST RTC Library RTC Library Main opac 24/02/2021 11794 2 1 808.04 HEI 30012194 28/05/2021 24/02/2021 1 27/11/2018 Main
    Dewey Decimal Classification     Main TEST RTC Library RTC Library Main opac   13263     808.04 HEI 30013076 27/11/2018   4 27/11/2018 Main
    Dewey Decimal Classification     Main TEST RTC Library RTC Library Main opac   12544     808.042 HEI 30013562 27/11/2018   2 27/11/2018 Main
    Dewey Decimal Classification     Main TEST RTC Library RTC Library Main opac   12545     808.04 HEI 30013477 27/11/2018   3 27/11/2018 Main
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