Propaganda & persuasion / (Record no. 7216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03200cam a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8352 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127185716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101028s2012 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010045885 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412977827 (pbk.) |
| International Standard Book Number | 9781412977821 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.3/75 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jowett, Garth |
| 245 10 - TITLE STATEMENT | |
| Title | Propaganda & persuasion / |
| Statement of responsibility, etc. | Garth S. Jowett, Victoria O'Donnell. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Propaganda and persuasion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 432 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th ed. 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS: Preface to the First EditionPreface to the Second EditionPreface to the Third EditionPreface to the Fourth EditionPreface to the Fifth EditionAcknowledgments1. What is Propaganda, and How does it Differ From Persuasion Propaganda Defined Jowett and O'Donnell's Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication A Model of Propaganda Propaganda and Persuasion Rhetorical Background and the Ethics of Persuasion Propaganda as a Form of Communication2. Propaganda through the Ages Ancient Greece and Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War3. Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Advertising: The Ubiquitous Propaganda Propaganda and the Internet: The Power of Rumor4. Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Research in Propaganda and Persuasion The Influence of the Media Summary5. Propaganda and Psychological Warfare World War I and the Fear of Propaganda The Interwar Years, 1920 to 1939 World War II Post-World War II Conflicts The 1991 Gulf War: Mobilization of World Public Opinion The Cold War, 1945 to 19986. How to Analyze Propaganda The Ideology and Purposeof the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation7. Propaganda in Action Women and War: Work, Housing, and Child Care Smoking and Health: Corporate Propaganda Versus Public Safety Big Pharma: Marketing Disease and Drugs Pundits for Hire: The Pentagon Propaganda Machine8. How Propaganda Works in Modern Society A Model of the Process of Propaganda The Process of Propaganda GeneralizationsReferencesAuthor IndexSubject IndexAbout the Authors |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| Topical term or geographic name entry element | Propaganda. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jowett, Garth. |
| Title of a work | Propaganda and persuasion. |
| Personal name | O'Donnell, Victoria. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 12/01/2022 | 12755 | 3 | 3 | 303.3 JOW | 30011997 | 12/01/2022 | 28/10/2019 | 27/11/2018 | Main |