Media, gender, and popular culture in India : tracking change and continuity / Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.
Material type:
TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE Publications, 2012.Description: 217 p. : ill. ; 23 cmISBN: - 8132107292 (hard back)
- 9788132107293 (hard back)
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RTC Library Main opac | Main TEST | 302.2309 DAS | Available | 30007222 |
Includes bibliographical references and index.
Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.