Formerly CIP. Uk.

Includes bibliographical references and index.

A Multilayered World of Television: An Overview -- Central issues -- Globalization and culture -- Complexity, structuration and cultural agents -- Structural and cultural process frameworks for world television -- Colonialism and imperialism -- Cultural imperialism -- Postcolonial national television -- Globalization -- Roles and impacts of technology -- Asymmetrical interdependence and asymmetrical cultural interpenetration: a proposed model -- Imported TV versus local and national: producers localize, glocalize and hybridize -- Cultural identification and proximity -- Cultural hybridization -- Hybridization and the Roots of Transnational Geo-Cultural and Cultural Linguistic Markets -- Precolonial cultural history and television -- Hybridization -- Emergent change versus hybridization -- Hybridity and television -- The roots of transnational Geocultural, and cultural- linguistic regions and markets -- Precolonial forces: before 1492 -- European colonialism -- Imperialism -- Broadcasting models: from colonial to postcolonial -- The Cold War and the major models for broadcasting -- Hybridity and national development -- Creating National and Regional Television and Cultural Industries -- Dependency, the Cold War and television Industry production -- Cultural imperialism and media imperialism local cultural production -- Cultural imports -- The Nation-state and television -- Dependency and ownership -- The state as owner -- The economic and political role of states -- Import substitution in cultural industries -- Adaptation and glocalization of foreign models -- Advertising -- National conglomerates and competition -- The cultural role of states: national security and national identity -- Cultural industries -- Crucial structural conditions of national cultural industries -- Achieving national coverage via satellite -- Supplementing national coverage via satellite: translocal television in the nation -- Television above and below the national level -- Glocal processes and national identities. Creating Global, U.S. and Transnational Television Spaces -- Globalization, broadly defined -- Economic globalization -- Globalization as the spread of capitalist modernity -- Economic neoliberalism and American empire -- American empire: film and television -- Rethinking audiences for the U.S. empire -- Globalization, changing national policy and the state -- Deregulation, liberalization and privatization -- Global spread of market capitalism -- Global economics and advertising -- Direct investment and partnerships -- Resisting liberalization and privatization -- Globalization via international trade -- Regimes and multilateral governance -- Migration as globalization -- Transnational television -- Geocultural or cultural-linguistic regions -- Asymmetrical interdependence and world television -- Increasing Complexity: The Technology of Creating Global and Transnational Television Spaces -- Television technology as a structuring force -- Technologies facilitate pattern ruptures -- Cycles of technology -- Technology and production -- Technology and media distribution and flows satellites -- From cross-border spillover to direct satallite broadcasting -- Satellites and cable TV -- Satellite TV at global, regional and national levels -- TV technology, access, and choice -- Economic capital and access to television technologies -- Cable and satellite TV relative to broadcast TV -- Geography, language, and other barriers to satellite or cable TV -- Producing National Television, Glocal and Local -- Structuring the producers' world -- Television genre and structure -- Cultural industry producers -- Economic boundaries on television genre and program development -- Material versus symbolic boundaries -- Complexity, patterns and genres -- Cultural boundaries: feedback to producers -- Complexity, prefiguration, and cultural hybridity -- Complexity and cultural change -- Ricoeur and the hybridization process -- Glocalization -- Localization as Japanization or Brazilianization -- Structuration and Television Production in Brazil -- The Hybrid History of the Telenovela -- Brazilianization as Hybridization -- National television flows and production -- Limits to focusing on national flows and production -- TV and Genre Flow in the 1950s -- TV and Genre Flow in the 1960s --TV and Genre Flow in the 1970s -- TV and Genre Flow in the 1980s --TV and Genre Flow in the 1990s -- TV and Genre Flow in the 2000s -- TV and Genre Flow Conclusions. TV Exporters: From American Empire to Cultural Linguistic Markets -- Genre imperialism? -- Genres flowed before programs -- De-localization -- Trends toward regionalization of television -- Flows of television programming and genres in the 1960s - - Flows of television programming and genres in the 1970s - - Flows of television programming and genres in the 1980s - - Flows of television programming and genres in the 1990s - - World, regional, national, and local genres and flows in the 2000s -- Overall trends in broadcast television flows -- Global flows -- From program genre and idea flows to licensed format flows -- Localization of global and transnational television channels -- Broadcast television genre flows versus satellite, cable and internet flows -- Multiple Proximities Between Television Genres and Audiences: Choosing Between National, Transnational, and Global Television -- Cultural bound reception and multiple proximities -- Genre proximity -- Cultural shareability -- Thematic proximity -- Value proximity -- Cultural capital, cultural proximity and the audience -- Cultural capital and media choices in Brazil -- Media access, cultural capital and class in Brazil -- Cultural capital in rural communities -- Layers of reception within Brazil and Italy -- Marimar in rural Northeast Brazil -- Terra Nostra in the Italy of the North and in the Italy of the South -- Cultural proximity within culturally bound reception practices -- Making Sense of World Television: Hybridization or Multilayered Cultural Identities? -- From local to global -- Multiple levels of audience identity and cultural choices -- The process of hybridization -- Hybridization versus multiple layers of identity and culture -- Multiple identifications -- Researching audiences and their identities -- Cultural geography: cultural distance, global, national and local identities -- Case example: in the nation's periphery: Rejecting cosmopolitan mores represented in national television -- Language/culture-defined spaces and markets -- Multilevel identities and social class -- Hybridization and Sscial class -- Television, cultural geography and poor Brazilians -- Working-class cultural identity -- Middle-class cultural identity -- Upper-middle- and upper-class cultural identity -- Some broadly shared globalization via television -- Hybridization: race and ethnic identity -- Gender identity and television -- Telenovelas, gender, sexuality, national values and local values -- Layers of identity as boundaries for choices and understandings -- Layers of identities as mediators of media meaning -- Reconfiguration and synthesis of identities.